Optimizing Video in your marketing funnel

Here’s a great article on the rising importance and value of adding video to your marketing. This is particularly true for the small colleges we work with. And remember, it doesn’t have to be professionally produced, some of the most effective and viral videos are shot on a phone.

https://www.thinkwithgoogle.com/advertising-channels/video/video-marketi...

Google's Video Marketing Funnel Strategy