The data shows they (Gen-Z) don’t want to passively consume online advertising but prefer to engage, vote, or co-create in some way.

Are your enrollment marketing communications at your institution engaging your Gen-Z prospective students — or are they getting ignored?

Our lead article this month shares that Gen-Z students (born between 1995-2010) want to be marketed to differently. They want to be involved in meaningful and relevant ways throughout the process, not just be sold to.

High 5

Do your enrollment messages communicate with a "human voice" to your prospective students?

Regardless of the type of message you send, one key to cutting through the noise in your recruitment messaging is to avoid copy that is full of marketing jargon. By writing with a person in mind, you change the nature of how your language is crafted, and the reader is much more likely to forge a personal association with your message — and your institution.

High 5

65% of people have an emotional connection with a brand because the brand makes them feel “like they care about people like me.”

As you seek to turn your applicant pool into deposited students that enroll this yield season, finding ways to strengthen the emotional connection with those prospects could be the key to swaying their final decision in favor of your institution.

High 5

Our leading article this month examines the barriers that keep data-driven strategies from getting executed. The top four are: lack of real-time data, lack of technology, inadequate budget, and a lack of customer focus.

If you face similar challenges at your institution, then you may be interested in PRO-Analytics. PRO-Analytics passes all four barrier tests and is the first solution designed to give small college leaders like you the visual data-insights you need to optimize your recruitment efforts.

Welcome to the March edition of our monthly “High Five” newsletter. As a refresher, every month we gather and send you five articles that we hope can provide you with new ideas and strategies on how to most effectively recruit students at New Reach Media. We draw these articles from leading sources outside of Higher Education in order to provide you with additional perspectives that you may not find in most Higher Ed newsletters.

Please enjoy the insights and tips below.

Matt Leonard

Marketing Communications Specialist

Dear Reader, I’ll be quick because you’re either in the 19% that actually reads, or my 8 seconds is ticking... When you consider that the average human attention span is 8 seconds, it’s clear that capturing and keeping the attention of your prospects can be a significant challenge.
If reader engagement is a predictor of trending recruitment communication strategies in 2017, then here are some topics you’ll need to consider: 1. Is Snapchat really the way to reach teens??? 2. Original video content can be crucial and easy to create. 3. Give your Gen Z students unique online experiences if you want to attract their attention.

Welcome to the SPCI Insight Blog! Our goal in these posts is to analyze the SPCI data set and share quick, interesting facts and insights with you as they relate to student recruitment and retention. (If you're new to the SPCI or need a refresher, click here to read our introduction blog.) We hope you benefit from the discussion below and encourage you to let us know if there is a specific question or topic you would like us to address.

SPCI Segments Graph
“People have access to amazing, so no one wants to settle for average.” This is just one of many helpful points to consider in the insightful video interview below that can give you new perspective on how to engage your Gen Z prospective students.
“60% of organizations see that customer service will be the top source of competitive differentiation in the next three years.” – The Service Council Are the admissions experiences at your institution giving you a competitive advantage, or disadvantage?


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